Behavioural science that works for Africa.
The Behaviour Change Academy offers practical courses in behavioural science, designed for the African context.
The Academy brings together the Behaviour Change Agency, the Centre for Behavioural Medicine at the University of Cape Town, and leading experts in applied behavioural science.
Learn to turn insights into action in real-world settings.
Fundamentals of Behaviour Change in South Africa
A one-day course giving professionals, students, and change-makers across sectors the tools to understand behaviour, apply proven behaviour change frameworks, and design interventions that fit South Africa's unique social, cultural and organisational contexts.
Behaviour Change in Healthcare Settings
A one-day course equipping healthcare professionals, policymakers, and practitioners with the tools to understand health behaviour, diagnose barriers, and design interventions that work in real-world clinical and community contexts.
Foundations of Behavioural Science for AMR and HIV
A one-day online course applying behavioural science to antimicrobial resistance and HIV across Southern Africa. Delivered with Kamuzu University of Health Sciences.
"We believe in nurturing behavioural science locally. By equipping professionals with context-aware skills and frameworks, we're helping to expand the discipline. The goal is not just to teach theory, but to build a community of practitioners who can create meaningful, lasting impact in South Africa."
Upcoming courses
We're expanding the Behaviour Change Academy with a suite of short courses designed for South Africa's real-world challenges.
Social & Behaviour Change Communication (SBCC)
Create campaigns that change minds, not just share information.
Using behavioural science to address corruption
Design behavioural interventions that strengthen integrity systems and close the gap between anti-corruption policy and real-world practice.
Made for SA
In a country as diverse as South Africa, one-size-fits-all solutions don't work. Behavioural science shows us how to design strategies that fit real people in real contexts.
Fundamentals of Behaviour Change in South Africa teaches you how to do exactly that.
It’s made for South Africans by South Africans.
About us
The Behaviour Change Agency and the University of Cape Town are bringing behavioural science to South Africa: courses that are practical, local and designed for impact.
Start with our one-day course to gain actionable tools you can apply immediately.
It's a first step in a growing learning pathway for professionals, students and change-makers across sectors.
